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    7 Things Every Filmmaker Should know about working with macro lenses.

    Tips for Filmmakers Working in the Extreme Close-up End of Image Crafting Filmmakers love a close-up. However, when you start talking about really super close-ups, not just a head filling the frame (the classic cinema close-up) but an eyeball filling the frame, we leave the “normal” cinematographic world behind and start dealing specifically with the […]

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    Irix has Officially Entered the Cinematic Lens Market!

    The Irix USA team is proud to finally announce that cinematographers will be able to take advantage of Irix’s proven optical and mechanical quality with the introduction of the brand-new Cine line! The first lens in the lineup will be a 150mm 1:1 macro, based on the same optics as the incredibly well-received 150mm macro […]