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    Golden Hour Photography: Are You Doing it Wrong?

    "Cofete Gold" ©Riccardo Mantero

    Here’s a fun little experiment: Go to your favorite photo site and do a search for “golden hour”. Chances are, the majority of the images you’ll find will have the sun in them, just about to dip below or just above the horizon. It’s also very likely that some of those sunrises and sunsets will […]

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    Irix Gives to Good Causes

    GOCC Promotion in Poland

    One of the best things about representing a company with a heart is helping to promote the causes they support. That’s why we’re proud to share the news of the current campaign of our European counterpart. For each Irix lens sold from January 11th through January 20th 2018, Irix distributor Next 77, along with its […]

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    Wide Angle Composition: Vertical and Horizontal Lines

    There’s been enough written about lines in visual composition to fill a substantial library. Nevertheless, some photographers don’t readily recognize and utilize these elements to increase the impact of their images. This is the second article in a series on effective use of line in compositions, with an emphasis on wide-angle photogtraphy. In this installment, […]

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    An Interview with Night Photographer and Instructor Lance Keimig

    ©Lance Keimig. All rights reserved.

    One of the highlights of PhotoPlus Expo 2017 was a fun and informative nighttime photo walk along the High Line with National Parks at Night partner and photographer, Lance Keimig. I took the opportunity to ask him about a short interview in the near future and he graciously agreed. I’m pleased to say that we’ve […]

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    Explore Iceland with National Parks at Night

    Northern Lights over Iceland

    Iceland’s South Coast is a photographer’s dream. We’re excited to share the news of a wonderful opportunity to experience and photograph this incredible location with some of the best! Photograph this unique island as a member of a small group, in an informal atmosphere with one-on-one guidance from experienced professionals! You can bring along a […]

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    Irix 11mm f/4: Thorough Test and Impressions from Alberto Bouzón

    Irix 11mm f/4

    [Translated from blog.foto24.com] Almost a year ago I acquired my first lens from Irix, the 15mm, and every day I am more delighted to have done so. When I found out that an Irix 11mm f/4 had come out, and considering the maximum quality of the 15mm, I did not hesitate to buy it. Now […]

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    Announcing the Irix Edge 100 Filter System

    Irix Edge 100 Filter System on the15mm

    Those clever engineers at TH Swiss have been at it again! The latest addition to the Irix product line comes in response to one of the most popular requests from our customers. Today we’re announcing the expansion of the line with the introduction of the Irix Edge 100 Filter System – a universal 100mm system […]

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    How to Choose the right ND Filter for More Creative Images

    Neutral density filters are often underrated because of the simplicity of their purpose. They’re also something of a mystery to many novice photographers. With a little know-how, they’re actually very versatile tools. This article will explain what ND filters do and explore some creative ways to use them. Opening photo: Image taken with the Irix […]

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