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The Irix 11mm Lens Wins the Best in Class Award from Digital Camera!

by Dana Crandell March 13, 2018, 2:47 pm 525 Views 1 Comment

The 2018 Digital Camera Awards results are in and we’re proud to announce that the Irix 11mm f/4.0 was awarded first place in the Manual Focus Lens category! This distinction comes only a year after the debut of our ultra-wide, rectilinear full-frame lens. These sophisticated manual focus lenses could be perfect for landscape, architecture and […]

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Golden Hour Photography: Are You Doing it Wrong?

by Dana Crandell March 1, 2018, 7:12 pm 286 Views

Here’s a fun little experiment: Go to your favorite photo site and do a search for “golden hour”. Chances are, the majority of the images you’ll find will have the sun in them, just about to dip below or just above the horizon. It’s also very likely that some of those sunrises and sunsets will […]

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Irix Gives to Good Causes

by Dana Crandell January 11, 2018, 3:40 pm 123 Views

One of the best things about representing a company with a heart is helping to promote the causes they support. That’s why we’re proud to share the news of the current campaign of our European counterpart. For each Irix lens sold from January 11th through January 20th 2018, Irix distributor Next 77, along with its […]

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Wide Angle Composition: Vertical and Horizontal Lines

by Dana Crandell December 17, 2017, 3:42 pm 492 Views

There’s been enough written about lines in visual composition to fill a substantial library. Nevertheless, some photographers don’t readily recognize and utilize these elements to increase the impact of their images. This is the second article in a series on effective use of line in compositions, with an emphasis on wide-angle photogtraphy. In this installment, […]

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An Interview with Night Photographer and Instructor Lance Keimig

by Dana Crandell November 24, 2017, 3:36 pm 718 Views

One of the highlights of PhotoPlus Expo 2017 was a fun and informative nighttime photo walk along the High Line with National Parks at Night partner and photographer, Lance Keimig. I took the opportunity to ask him about a short interview in the near future and he graciously agreed. I’m pleased to say that we’ve […]

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The Concept of Line: an Introduction to Using Lines in Photographic Composition

by Dana Crandell November 16, 2017, 8:54 am 367 Views

Odds are, if you’ve been into photography for a while, you’ve probably heard enough about how to use lines in your compositions to feel fairly confident about them. That’s a good thing. On the other hand, there’s a more basic concept that many photographers never learn. Yes, leading lines, vertical, horizontal and diagonal lines and […]

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Explore Iceland with National Parks at Night

by Dana Crandell November 13, 2017, 10:31 am 285 Views

Iceland’s South Coast is a photographer’s dream. We’re excited to share the news of a wonderful opportunity to experience and photograph this incredible location with some of the best! Photograph this unique island as a member of a small group, in an informal atmosphere with one-on-one guidance from experienced professionals! You can bring along a […]

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Irix 11mm f/4: Thorough Test and Impressions from Alberto Bouzón

by Dana Crandell October 31, 2017, 8:14 pm 1.3k Views

[Translated from blog.foto24.com] Almost a year ago I acquired my first lens from Irix, the 15mm, and every day I am more delighted to have done so. When I found out that an Irix 11mm f/4 had come out, and considering the maximum quality of the 15mm, I did not hesitate to buy it. Now […]

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Announcing the Irix Edge 100 Filter System

by Dana Crandell October 20, 2017, 4:24 pm 1.2k Views 8 Comments

Those clever engineers at TH Swiss have been at it again! The latest addition to the Irix product line comes in response to one of the most popular requests from our customers. Today we’re announcing the expansion of the line with the introduction of the Irix Edge 100 Filter System – a universal 100mm system […]

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How to Choose and Use ND Filters for More Creative Images

by Dana Crandell October 18, 2017, 6:34 pm 860 Views

Neutral density filters are often underrated because of the simplicity of their purpose. They’re also something of a mystery to many novice photographers. With a little know-how, they’re actually very versatile tools. This article will explain what ND filters do and explore some creative ways to use them. Opening photo: “The Kelpies”, ©Melvin Lim …an […]

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