Sarah
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In-depth review of the new Irix Edge IFH-100-PRO filter holder by Robert Goodlight Photography
Sarah
653 Views
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Irix introduces the advanced square 100mm system filter holder featuring a drop-in polarizing filter Photo filters are an essential accessory for achieving creative and corrective effects in your photographs. The ability to use several different types of filters with just one comprehensive tool is a great convenience and your ticket to outstanding shots. With the […]
Dana Crandell
236 Views
Explore the magic of medium format photography with the Irix 45mm f/1.4 lens, now equipped with the native mount for Fujifilm GFX cameras! The Irix Lens brand introduces a standard 45mm wide-angle lens with a dedicated mount for Fujifilm GFX series cameras equipped with medium format sensors. Digital medium format is a nod to traditional […]
Dana Crandell
143 Views
2020 brought challenges for many, in a wide variety of ways. Thanks to our loyal customers and our developing team, it was a banner year for Irix. As the year draws to a close, the Irix USA Team is pleased to offer this look back at the highlights, and a promise for 2021! March, 2020: […]
Sarah
275 Views
The Irix Magnetic Mount System now features filters especially designed for the Irix Cine Lenses. As a cinematographer, you’ve probably wondered what it’s like to experience real magic that can boost your creativity and improve your workflow. The work on a film set involves constant pressure, and every second is incredibly important. There’s the constant […]
Dana Crandell
1.4k Views
Irix USA takes pride in offering photographers and cinematographers the highest quality optics at prices that don’t require a second mortgage. Since its release, our 45mm f/1.4 still photography lens is quickly catching up to its predecessors in popularity and in this article, we’ll explain some of the reasons why. A Bit of Irix 45mm […]
Sarah
463 Views
At Irix, we make sure that our products are a precise response to the needs and expectations of our customers. That means staying up to date and developing solutions to match all the innovations to the film market. In response to the development of the mirrorless segment, we’re adding Canon RF, Nikon Z and L-mount […]
Dana Crandell
231 Views
Visual composition is the cornerstone of art. It’s the most significant factor in creating compelling paintings, drawings and, as it happens, photographs. In this article, we’ll discuss some of the most powerful “rules” of composition as they apply to landscape photography. Opening Photo: ©Alberto Bouzon (Alberto Bouzón: Fotografías, Alberto Bouzón Fotografía). All rights reserved. Our […]
Sarah
1.2k Views
Meeting the needs of our customers, we give you our cinemalenses with the Canon RF mount, complementing the existing set of Sony E, Canon EF, Arri PL, and MFT mounts.
Sarah
485 Views
We know that our Irix shooters have waited a long time for the new Irix Edge Circular Polarizer to reappear. So, to compensate for the waiting time and reward your patience, we’ve prepared something special for you! Not only is the well-known Irix Edge 95mm Circular Polarizer filter returning, but there’s also a completely augmented […]