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Irix has Officially Entered the Cinematic Lens Market!

by Dana Crandell July 9, 2019, 2:18 pm 731 Views

The Irix USA team is proud to finally announce that cinematographers will be able to take advantage of Irix’s proven optical and mechanical quality with the introduction of the brand-new Cine line! The first lens in the lineup will be a 150mm 1:1 macro, based on the same optics as the incredibly well-received 150mm macro […]

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8 Tips for Photographing Waterfalls

by Dana Crandell April 29, 2019, 6:43 pm 1.1k Views

Waterfalls are one of Mother Nature’s most magnificent spectacles. Who doesn’t love the sight and sound of them? From tinkling cascades to thundering torrents, these scenic wonders offer wonderful opportunities for capturing images. In this post, I’ll offer some simple tips to help you make the most of your waterfall shoots. 1. Don’t spend a […]

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Irix Lenses Fly Higher than the Sky – Literally!

by Dana Crandell April 17, 2019, 5:33 pm 136 Views

Irix is proud to announce their latest-awarded honor: the opportunity to “slip the surly bonds of Earth” and reach higher than ever before! Today, April 17, 2019, Poland launched its first Earth Observation nanosatellite into orbit, equipped with an Irix specialty Lens! This auspicious launch occurred at 4:46PM at NASA’s Wallops Flight Facility in Wallops, […]

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Take Your Architecture Photography to the Next Level with the Irix 11mm Lens

by Dana Crandell March 29, 2019, 3:58 pm 1.1k Views

Architecture photography is a field with very specific challenges. The right tools will help ensure your success and the Irix 11mm lens is one of those tools. In this article, I’m going to show you some of the ways that this ultrawide lens can help you “up your game” in this genre. (Opening image: ©Jahz […]

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Another Prestigious Award for the Irix 150mm f/2.8 macro Dragonfly

by Dana Crandell February 16, 2019, 9:51 am 171 Views

The new Irix 150mm f/2.8 macro lens has netted the international 2019 iF Design Award.

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Irix Light Pollution Filters are Here!

by Dana Crandell February 3, 2019, 11:01 am 342 Views

Irix Edge Light Pollution Filter: CEO Hubert Adamczyk

What’s the best possible addition to the filter line from a manufacturer of outstanding astrophotography lenses? A light pollution filter would be ideal, don’t you think? Irix thought so, too! We’re proud to announce the arrival of the all-new, Irix Edge Light Pollution (SE) Filter, available in standard thread sizes: 67mm, 72mm, 77mm, 82mm and […]

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8 Tips for Improving Your Macro Photography

by Dana Crandell December 8, 2018, 7:54 pm 1k Views

With the release of the new 150mm f/2.8 macro Dragonfly lens and Christmas right around the corner, we thought this might be a good time to offer some insights for creating the best possible macro images. Here’s a quick overview of some methods we recommend. 1. Choose the Right Focal Length The variety of macro […]

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Become an Irix Lens Tester in Our Latest Competition!

by Dana Crandell November 15, 2018, 2:02 pm 1.4k Views 4 Comments

Love macro photography? Want to test the newest Irix lens? Here’s your opportunity, but you’ll need to HURRY!

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PhotoPlus Expo 2018 is Almost Here!

by Dana Crandell October 11, 2018, 4:11 pm 364 Views

Only 13 days from now, the event that photographers all over the world are waiting for opens in NYC! PhotoPlus Expo 2018 will run from Oct. 25th through Oct. 27th at Javits Convention Center in New York City! 20,000 Attendees Can’t be Wrong! Almost 20,000 photographers, educators and students flock to this event each year! […]