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    Military, Student, Teacher and First Responder Discounts

    At Irix USA, we’re often asked if we offer discounts for people in various walks of life. We want to let it be known that the answer is, “YES!” We believe in recognition and rewards for those who serve our country and their fellow Americans. We also believe those who work to better themselves and […]

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    What a “Normal” Lens is and Why You Should Have One

    Meadow with background bokeh

    Once in a while, the term “normal lens” comes up in conversations about photography. If you’re like many novice shutterbugs, you may wonder what that means. Even some people familiar with the term still wonder why it’s important, when there are so many other lenses available for DSLR and mirrorless cameras. In this article, we’ll […]

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    NEW: The Irix Edge Traveller Filter Case

    The Irix team is made up of passionate photographers – that’s why we understand how important it is to be able to quickly capture a fleeting moment. Every second of shooting is a chance to capture an extraordinary image. We know that the shooting process is not only about pressing the camera’s shutter button, but […]

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    Lightning Photography: Pros, Cons and Basic Techniques

    Lightning photo ©Matt_Schroderus. All rights reserved.

    Lightning is one of the most spectacular natural phenomena on the planet. Consequently, capturing lighting images can be both exciting and rewarding. If taking photographs of lightning is still one of your “bucket list” items, we hope to help you mark that one off with the information in this article. In fact, we hope you’ll […]

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    5 Tips for Improving Your Wide Angle Photos and Videos

    "The Three Kings", ©Alberto Bouzón: Fotografías

    One of the important additions to every photographer or cinematographer’s kit is a good wide-angle lens. There’s nothing quite like going wide for those magnificent vistas,  capitalizing on the depth of field or pushing the boundaries of perspective when working up close. In this article, we’ll offer some tips for getting the most out of […]

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    Creating Starburst Effects in Your Photos In-Camera

    ©Chad Umberger, cufotos.com

    Have you ever wondered how to create starbursts around the sun or other light sources when you take a photo? Have you had them appear in your images and wondered why? If you answered yes to either of those questions, you’re in luck! In this quick tutorial, we’re going to explain how it happens and […]

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    NEW: Irix Cine 15mm T2.6 for Full Frame

    Irix extends its line of cinema lenses with the ultra wide-angle Irix Cine 15mm T2.6 After the ultra-wide-angle 11mm lens, a standard 45mm lens, and our 150mm macro telephoto lens, we are now launching the fast, filter-ready wide-angle Irix Cine 15mm T2.6, giving users unlimited possibilities for film creation. New Lens, New Possibilities The newest […]

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