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    The Irix Cine Line has been presented with the Red Dot Award!

    What is Red Dot? Red Dot is an international design award that distinguishes the most outstanding products in several categories. One of them is industrial design. Every year, over 15,500 projects from 80 countries compete for this award, which makes the competition even more intense.  Despite such strong competition, in 2019 this award was granted to the Irix 150mm f/2.8 […]

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    15 Photo Projects You Can do at Home During the COVID-19 Crisis

    We’re all going to be affected by the Novel Corona virus, regardless of how we feel about it. The most obvious and common effect is isolation. From self-quarantine to mandatory shelter in place orders, many of us are going to be sitting at home twiddling our thumbs while we dream up something new to do […]

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    7 Things Every Filmmaker Should know about working with macro lenses.

    Tips for Filmmakers Working in the Extreme Close-up End of Image Crafting Filmmakers love a close-up. However, when you start talking about really super close-ups, not just a head filling the frame (the classic cinema close-up) but an eyeball filling the frame, we leave the “normal” cinematographic world behind and start dealing specifically with the […]

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    How to Photograph Spiders: Macro Gear and Methods

    Spider macro photo ©Stewart Wood

    Spiders may not be the most popular creatures around. When it comes to macro photography, though, they’re one of the most fascinating, detailed and varied subjects you can choose. We’re about to give you some tips on photographing spiders up close, as well as some striking examples of why you might want to give it […]

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    Landscape Photography: 12 Tips to Add Impact to Your Shots

    Landscape in Norway - ©Kristien Cambron

    Landscape photography is among the most popular genres for both amateurs and professionals. With all the spectacular images out there, creating photos that stand out can be a challenge. We’ve compiled this list of straightforward tips to help you produce images that demand attention. 1. Tell your viewers a story. Let’s start off with one […]

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    How to Shoot the Northern Lights: Planning, Gear and Tips

    Northern Lights Over Iceland, ©National Photo Travel

    The spectacle of the Aurora Borealis, aka Northern Lights, is one of the most captivating sights on our little planet. Capturing this phenomenon is the dream of many a photographer. If you’re one of those, this tutorial will help you realize that dream, with some tips and advice to help increase your chance of success. […]

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    How to Choose a Macro Lens

    macro photograph of mushroom taken with Irix 15mm Dragonfly macro lens

    Putting a macro lens on your camera lets you capture the world from a unique perspective that people often overlook. Having the right lens makes that much more enjoyable. We’re offering this guide to choosing a macro lens, to help you know what to expect and what to look for. Opening image ©Fran Ros (@fmros) […]

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    Christmas Light Photography: 11 Quick Tips

    Photo of Christmas lights and tree

    ‘Tis the season for Christmas light photography! By now, it’s likely you can find dazzling displays of Christmas lights everywhere in your town or city. If you’re like most photographers, that means it’s time to get out and start shooting. With the spirit of the Holiday Season in mind, we’re offering this list of tips […]

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