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    Irix PL Mounts: You Spoke. We Listened.

    New Cine PL Mount

    The Irix team takes pride in listening to customer feedback and responding with solutions that work. That pride extends to all departments, including support for new products. Specifically, there were mounting problems with some Arri cameras and the Sony F55 camera At the beginning of this year, we received reports of issues with the newly-released […]

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    Irix 45mm f/1.4 Dragonfly: 10 Reasons Why You Need this lens

    Irix USA takes pride in offering photographers and cinematographers the highest quality optics at prices that don’t require a second mortgage. Since its release, our 45mm f/1.4 still photography lens is quickly catching up to its predecessors in popularity and in this article, we’ll explain some of the reasons why. A Bit of Irix 45mm […]

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    New Irix Cine Canon RF, Nikon Z and L mounts!

    Irix Cine new lens mounts

    At Irix, we make sure that our products are a precise response to the needs and expectations of our customers. That means staying up to date and developing solutions to match all the innovations to the film market. In response to the development of the mirrorless segment, we’re adding Canon RF, Nikon Z and L-mount […]

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    8 Composition Tips to Quickly Improve Your Landscape Photos

    ©Alberto Bouzon. All rights reserved.

    Visual composition is the cornerstone of art. It’s the most significant factor in creating compelling paintings, drawings and, as it happens, photographs. In this article, we’ll discuss some of the most powerful “rules” of composition as they apply to landscape photography. Opening Photo: ©Alberto Bouzon (Alberto Bouzón: Fotografías, Alberto Bouzón Fotografía). All rights reserved. Our […]

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    The new Irix Edge Circular Polarizer SR Filter!

    We know that our Irix shooters have waited a long time for the new Irix Edge Circular Polarizer to reappear. So, to compensate for the waiting time and reward your patience, we’ve prepared something special for you! Not only is the well-known Irix Edge 95mm Circular Polarizer filter returning, but there’s also a completely augmented […]

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    Irix Edge Filters now available in 86mm

    Irix Edge 86mm Filters

    Irix Edge Photo Filters are now available in 86mm! At Irix, we realize how important it is to be able to adapt photo equipment to the needs of creators to always achieve the best results. Regardless whether your field is photography or film – an easy-to-use, high-quality experience is important for all aspects of your […]

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    Military, Student, Teacher and First Responder Discounts

    At Irix USA, we’re often asked if we offer discounts for people in various walks of life. We want to let it be known that the answer is, “YES!” We believe in recognition and rewards for those who serve our country and their fellow Americans. We also believe those who work to better themselves and […]

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    What a “Normal” Lens is and Why You Should Have One

    Meadow with background bokeh

    Once in a while, the term “normal lens” comes up in conversations about photography. If you’re like many novice shutterbugs, you may wonder what that means. Even some people familiar with the term still wonder why it’s important, when there are so many other lenses available for DSLR and mirrorless cameras. In this article, we’ll […]

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