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  • Irix lens depth of field and hyperfocal scales
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    Depth of Field and Hyperfocal Distance Scales on Irix Lenses

    Not long after Irix lenses became available to photographers in the USA, we posted an article explaining the markings on our lenses for Depth of Field and Hyperfocal Distance. It also explained how to use both scales, without much emphasis on why. In this article, we’ll revisit those features, how to use them and how […] More

  • Lake Sunset- Irix 15m - copyright ©Dana O. Crandel
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    How to Improve Your Sunrise and Sunset Photos

    There’s nothing quite like an opportunity to capture the sun as it rises or sets to inspire many a photographer. For some, it can also be a frustrating experience, when the images don’t quite do justice to the spectacle. If you’ve ever been a bit disappointed in the outcome of your sunrise or sunset photos, […] More

  • Macro Flower Photograph
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    10 Macro Flower Photography Tips

    Spring has sprung, and she’s showing her colors proudly, in buds and blossoms everywhere! It’s the perfect time to get out and capture the best of Mother Nature with some macro flower photography. In honor of the Season and the opportunities it provides, we’re offering some valuable tips to help you get the most out […] More

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    Irix 45mm f/1.4 Dragonfly: 10 Reasons Why You Need this lens

    Irix USA takes pride in offering photographers and cinematographers the highest quality optics at prices that don’t require a second mortgage. Since its release, our 45mm f/1.4 still photography lens is quickly catching up to its predecessors in popularity and in this article, we’ll explain some of the reasons why. A Bit of Irix 45mm […] More

  • ©Alberto Bouzon. All rights reserved.
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    8 Composition Tips to Quickly Improve Your Landscape Photos

    Visual composition is the cornerstone of art. It’s the most significant factor in creating compelling paintings, drawings and, as it happens, photographs. In this article, we’ll discuss some of the most powerful “rules” of composition as they apply to landscape photography. Opening Photo: ©Alberto Bouzon (Alberto Bouzón: Fotografías, Alberto Bouzón Fotografía). All rights reserved. Our […] More

  • Meadow with background bokeh
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    What a “Normal” Lens is and Why You Should Have One

    Once in a while, the term “normal lens” comes up in conversations about photography. If you’re like many novice shutterbugs, you may wonder what that means. Even some people familiar with the term still wonder why it’s important, when there are so many other lenses available for DSLR and mirrorless cameras. In this article, we’ll […] More

  • Lightning photo ©Matt_Schroderus. All rights reserved.
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    Lightning Photography: Pros, Cons and Basic Techniques

    Lightning is one of the most spectacular natural phenomena on the planet. Consequently, capturing lighting images can be both exciting and rewarding. If taking photographs of lightning is still one of your “bucket list” items, we hope to help you mark that one off with the information in this article. In fact, we hope you’ll […] More

  • "The Three Kings", ©Alberto Bouzón: Fotografías
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    5 Tips for Improving Your Wide Angle Photos and Videos

    One of the important additions to every photographer or cinematographer’s kit is a good wide-angle lens. There’s nothing quite like going wide for those magnificent vistas,  capitalizing on the depth of field or pushing the boundaries of perspective when working up close. In this article, we’ll offer some tips for getting the most out of […] More

  • ©Chad Umberger, cufotos.com
    in

    Creating Starburst Effects in Your Photos In-Camera

    Have you ever wondered how to create starbursts around the sun or other light sources when you take a photo? Have you had them appear in your images and wondered why? If you answered yes to either of those questions, you’re in luck! In this quick tutorial, we’re going to explain how it happens and […] More