More stories

  • in

    NEW: Irix Cine 30mm T1.5 Full Frame cinema lens

    We’re happy to finally announce the new 30mm T1.5 Irix Cine lens! The new lens is joining our line-up of full-frame cinematographic lenses designed for Ultra HD 8K cinema cameras. The Irix 30mm T1.5 is based on a completely new optical design which includes 3 Extra-low Dispersion Glass elements, 2 High Reflective elements and one […] More

  • Videomaker Editors Choice Award for Irix Cine
    in

    Irix Cine Lenses Receive Videomaker’s Editor’s Choice Award!

    Irix Cine lenses are gaining popularity around the globe. This week, we’re proud to announce that Videomaker has presented the Irix Cine lenses with its Editors’ Choice Award. Irix Cine Lenses are a good choice for novice to professional filmmakers… The award was announced in a recently published Videomaker Buyer’s Guide Article, entitled, The best […] More

  • Irix Edge IFH-100 Pro
    in

    Irix Edge IFH-100-PRO: The Advanced 100mm Filter Holder!

    Irix introduces the advanced square 100mm system filter holder featuring a drop-in polarizing filter Photo filters are an essential accessory for achieving creative and corrective effects in your photographs. The ability to use several different types of filters with just one comprehensive tool is a great convenience and your ticket to outstanding shots. With the […] More

  • in

    Announcing the Irix 45mm f/1.4 in Medium-Format, GFX Mount!

    Explore the magic of medium format photography with the Irix 45mm f/1.4 lens, now equipped with the native mount for Fujifilm GFX cameras! The Irix Lens brand introduces a standard 45mm wide-angle lens with a dedicated mount for Fujifilm GFX series cameras equipped with medium format sensors. Digital medium format is a nod to traditional […] More

  • Irix USA 2020 Year in Review
    in

    2020: The Year in Review from Irix USA

    2020 brought challenges for many, in a wide variety of ways. Thanks to our loyal customers and our developing team, it was a banner year for Irix. As the year draws to a close, the Irix USA Team is pleased to offer this look back at the highlights, and a promise for 2021! March, 2020: […] More

  • in

    Irix Magnetic Mount System – Clever Filming, Easy Workflow

    The Irix Magnetic Mount System now features filters especially designed for the Irix Cine Lenses. As a cinematographer, you’ve probably wondered what it’s like to experience real magic that can boost your creativity and improve your workflow. The work on a film set involves constant pressure, and every second is incredibly important. There’s the constant […] More

  • Irix Cine new lens mounts
    in

    New Irix Cine Canon RF, Nikon Z and L mounts!

    At Irix, we make sure that our products are a precise response to the needs and expectations of our customers. That means staying up to date and developing solutions to match all the innovations to the film market. In response to the development of the mirrorless segment, we’re adding Canon RF, Nikon Z and L-mount […] More

  • in

    The new Irix Edge Circular Polarizer SR Filter!

    We know that our Irix shooters have waited a long time for the new Irix Edge Circular Polarizer to reappear. So, to compensate for the waiting time and reward your patience, we’ve prepared something special for you! Not only is the well-known Irix Edge 95mm Circular Polarizer filter returning, but there’s also a completely augmented […] More

  • New Cine PL Mount
    in

    Irix PL Mounts: You Spoke. We Listened.

    The Irix team takes pride in listening to customer feedback and responding with solutions that work. That pride extends to all departments, including support for new products. Specifically, there were mounting problems with some Arri cameras and the Sony F55 camera, but those issues have now been fixed. At the beginning of this year, we […] More

  • Irix Edge 86mm Filters
    in

    Irix Edge Filters now available in 86mm

    Irix Edge Photo Filters are now available in 86mm! At Irix, we realize how important it is to be able to adapt photo equipment to the needs of creators to always achieve the best results. Regardless whether your field is photography or film – an easy-to-use, high-quality experience is important for all aspects of your […] More

  • in

    Military, Student, Teacher and First Responder Discounts

    At Irix USA, we’re often asked if we offer discounts for people in various walks of life. We want to let it be known that the answer is, “YES!” We believe in recognition and rewards for those who serve our country and their fellow Americans. We also believe those who work to better themselves and […] More