The newest member of the Irix USA and Irix Lens family has been taking the macro world by surprise. This young upstart just earned more recognition, as the winner of the iF Design Award for 2019!
This is considered one of the most important, internationally-recognized awards for design in the world. After 65 years of competition, this has become one of the most significant awards for consumer-trusted brands and products.
With only slightly more than 3 years in the world market, Irix Lens may be the youngest recipient for this coveted prize. To have the 150mm Dragonfly selected from among 6,375 entries submitted from 52 countries is an unprecedented honor for a lens that made its debut only about 4 months ago.
The 67-member jury mentioned the compact footprint of the lens as well as its excellent optical characteristics, refined ergonomics and unique design as contributing factors in their decision for the award. Competitive pricing was also a plus.
While Irix is proud and excited to receive the honor, they’re far from done:
“The Irix brand continues to innovate. We’re preparing for the next set of photographic premieres and planning further challenges in the market. There is so much more to come for the photographic community.”
“With more products that were, that are, and that will be a photographer’s dream!!”