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  • in News

    Irix Cine Lenses Receive More Recognition!

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    Videomaker Editors Choice Award for Irix Cine

    Irix Cine lenses are gaining popularity around the globe. This week, we’re proud to announce that Videomaker has presented the Irix 45mm T 1.5 lens with its Editors’ Choice Award. Irix Cine Lenses are a good choice for novice to professional filmmakers… The award was announced in a recently published Videomaker Buyer’s Guide Article, entitled, […]

  • in Tutorials

    10 Macro Flower Photography Tips

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    Macro Flower Photograph

    Spring has sprung, and she’s showing her colors proudly, in buds and blossoms everywhere! It’s the perfect time to get out and capture the best of Mother Nature with some macro flower photography. In honor of the Season and the opportunities it provides, we’re offering some valuable tips to help you get the most out […]

  • in News

    Irix Edge IFH-100-PRO: The Advanced 100mm Filter Holder!

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    Irix Edge IFH-100 Pro

    Irix introduces the advanced square 100mm system filter holder featuring a drop-in polarizing filter Photo filters are an essential accessory for achieving creative and corrective effects in your photographs. The ability to use several different types of filters with just one comprehensive tool is a great convenience and your ticket to outstanding shots. With the […]

  • in News

    Announcing the Irix 45mm f/1.4 in Medium-Format, GFX Mount!

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    Explore the magic of medium format photography with the Irix 45mm f/1.4 lens, now equipped with the native mount for Fujifilm GFX cameras! The Irix Lens brand introduces a standard 45mm wide-angle lens with a dedicated mount for Fujifilm GFX series cameras equipped with medium format sensors. Digital medium format is a nod to traditional […]

  • in News

    2020: The Year in Review from Irix USA

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    Irix USA 2020 Year in Review

    2020 brought challenges for many, in a wide variety of ways. Thanks to our loyal customers and our developing team, it was a banner year for Irix. As the year draws to a close, the Irix USA Team is pleased to offer this look back at the highlights, and a promise for 2021! March, 2020: […]

  • in News

    Irix Magnetic Mount System – Clever Filming, Easy Workflow

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    The Irix Magnetic Mount System now features filters especially designed for the Irix Cine Lenses. As a cinematographer, you’ve probably wondered what it’s like to experience real magic that can boost your creativity and improve your workflow. The work on a film set involves constant pressure, and every second is incredibly important. There’s the constant […]

  • in News

    Irix PL Mounts: You Spoke. We Listened.

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    New Cine PL Mount

    The Irix team takes pride in listening to customer feedback and responding with solutions that work. That pride extends to all departments, including support for new products. Specifically, there were mounting problems with some Arri cameras and the Sony F55 camera At the beginning of this year, we received reports of issues with the newly-released […]

  • in Tutorials

    Irix 45mm f/1.4 Dragonfly: 10 Reasons Why You Need this lens

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    Irix USA takes pride in offering photographers and cinematographers the highest quality optics at prices that don’t require a second mortgage. Since its release, our 45mm f/1.4 still photography lens is quickly catching up to its predecessors in popularity and in this article, we’ll explain some of the reasons why. A Bit of Irix 45mm […]

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