Irix USA - Irix Lens Blog

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How to Shoot the Northern Lights: Planning, Gear and Tips

by Dana Crandell January 20, 2020, 2:53 pm 40 Views

Northern Lights Over Iceland, ©National Photo Travel

The spectacle of the Aurora Borealis, aka Northern Lights, is one of the most captivating sights on our little planet. Capturing this phenomenon is the dream of many a photographer. If you’re one of those, this tutorial will help you realize that dream, with some tips and advice to help increase your chance of success. […]

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How to Choose a Macro Lens

by Dana Crandell December 23, 2019, 1:50 pm 165 Views

macro photograph of mushroom taken with Irix 15mm Dragonfly macro lens

Putting a macro lens on your camera lets you capture the world from a unique perspective that people often overlook. Having the right lens makes that much more enjoyable. We’re offering this guide to choosing a macro lens, to help you know what to expect and what to look for. Opening image ©Fran Ros (@fmros) […]

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Christmas Light Photography: 11 Quick Tips

by Dana Crandell December 4, 2019, 9:02 pm 204 Views

‘Tis the season for Christmas light photography! By now, it’s likely you can find dazzling displays of Christmas lights everywhere in your town or city. If you’re like most photographers, that means it’s time to get out and start shooting. With the spirit of the Holiday Season in mind, we’re offering this list of tips […]

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18 Snow Photography Tips for Better Winter Pictures

by Dana Crandell November 6, 2019, 10:13 am 584 Views 1 Comment

With winter on the horizon, many photographers are looking forward to capturing snow-covered landscapes. Others may not be so anxious. Snow photography is challenging but rewarding if you know the basics. These tips will help you get the most out of shooting in the snow.

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Introducing the NEW Irix Cine 45mm T1.5

by Sarah October 21, 2019, 10:12 am 1.8k Views 1 Comment

The wait is over! We’re happy to announce the expansion of our Cine line with the new Irix Cine 45mm T1.5 lens. The third addition to our line of full frame cinematographic lenses fits in nicely between our first two, the Irix Cine 150mm T3.0 1:1 Macro and the ultra-wide Irix Cine 11mm T4.3. These […]

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Come Join Us at PHOTOPLUS Expo 2019

by Dana Crandell October 8, 2019, 1:18 pm 165 Views

Irix USA is excited to be exhibiting at PPE in New York City again this year! 2019 has been a banner year for our company and we’re anxious to show you our new arrivals, including the innovative, award-winning 150mm f/2.8 1:1 macro Dragonfly lens and our brand-new line of cinema lenses. We’ll also have our […]

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Introducing the NEW Irix Cine 11mm T4.3

by Sarah September 9, 2019, 12:09 pm 1.3k Views

After our first Cine 150mm T3.0 Macro 1:1 lens, comes the new Irix Cine 11mm T4.3, the second full frame lens from our new cinematography line. Enjoy the new perspective of super panoramic film shots made with the Irix 11mm Cine lens! New Irix Cine 11mm T4.3 Our Irix Cine 11mm T4.3 lens is the […]

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Another Awesome Award for Irix

by Dana Crandell July 24, 2019, 8:55 am 184 Views

The Irix tradition of designing award-wining lenses continues, with the second prestigious honor for the 150mm f/2.8 1:1 macro Dragonfly lens! Since its premiere a few months ago, the popular macro lens has already earned one such honor, with its capture of the iF Design award. The 150mm Dragonfly now proudly adds the coveted Red […]

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What’s so Special About a Cinema Lens?

by Dana Crandell July 18, 2019, 5:01 pm 293 Views

With the release of the first lens in the Irix Cine line on the horizon, many of our followers may be wondering about the difference between a still camera lens and one designed for cinematography. There are significant differences and I’ll do my best to explain them in this article. Let’s start with the differences […]