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  • Irix has Officially Entered the Cinematic Lens Market!

    Irix cinema lens

    The Irix USA team is proud to finally announce that cinematographers will be able to take advantage of Irix’s proven optical and mechanical quality with the introduction of the brand-new Cine line! The first lens in the lineup will be a 150mm 1:1 macro, based on the same optics as the incredibly well-received 150mm macro […] More

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  • 8 Tips for Photographing Waterfalls

    Iguazu Falls and the Devils Throat, Iguazu National Park, Brazil. ©Richard Bernabe

    Waterfalls are one of Mother Nature’s most magnificent spectacles. Who doesn’t love the sight and sound of them? From tinkling cascades to thundering torrents, these scenic wonders offer wonderful opportunities for capturing images. In this post, I’ll offer some simple tips to help you make the most of your waterfall shoots. Opening image: Igazu! ©Richard […] More

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  • Irix Lenses Fly Higher than the Sky – Literally!

    Irix 300SR lens on its satellite mount

    Irix is proud to announce their latest-awarded honor: the opportunity to “slip the surly bonds of Earth” and reach higher than ever before! Today, April 17, 2019, Poland launched its first Earth Observation nanosatellite into orbit, equipped with an Irix specialty Lens! This auspicious launch occurred at 4:46PM at NASA’s Wallops Flight Facility in Wallops, […] More

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  • Take Your Architecture Photography to the Next Level with the Irix 11mm Lens

    Architecture Image by Jahz Design

    Architecture photography is a field with very specific challenges. The right tools will help ensure your success and the Irix 11mm lens is one of those tools. In this article, I’m going to show you some of the ways that this ultrawide lens can help you “up your game” in this genre. (Opening image: ©Jahz […] More

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  • Irix Light Pollution Filters are Here!

    Irix Edge Light Pollution Filter: CEO Hubert Adamczyk

    What’s the best possible addition to the filter line from a manufacturer of outstanding astrophotography lenses? A light pollution filter would be ideal, don’t you think? Irix thought so, too! We’re proud to announce the arrival of the all-new, Irix Edge Light Pollution (SE) Filter, available in standard thread sizes: 67mm, 72mm, 77mm, 82mm and […] More

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  • 8 Tips for Improving Your Macro Photography

    With the release of the new 150mm f/2.8 macro Dragonfly lens and Christmas right around the corner, we thought this might be a good time to offer some insights for creating the best possible macro images. Here’s a quick overview of some methods we recommend. 1. Choose the Right Focal Length The variety of macro […] More

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  • PhotoPlus Expo 2018 is Almost Here!

    Only 13 days from now, the event that photographers all over the world are waiting for opens in NYC! PhotoPlus Expo 2018 will run from Oct. 25th through Oct. 27th at Javits Convention Center in New York City! 20,000 Attendees Can’t be Wrong! Almost 20,000 photographers, educators and students flock to this event each year! […] More

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