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    Depth of Field and Hyperfocal Distance Scales on Irix Lenses

    Irix lens depth of field and hyperfocal scales

    Not long after Irix lenses became available to photographers in the USA, we posted an article explaining the markings on our lenses for Depth of Field and Hyperfocal Distance. It also explained how to use both scales, without much emphasis on why. In this article, we’ll revisit those features, how to use them and how […]

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    How to Improve Your Sunrise and Sunset Photos

    Lake Sunset- Irix 15m - copyright ©Dana O. Crandel

    There’s nothing quite like an opportunity to capture the sun as it rises or sets to inspire many a photographer. For some, it can also be a frustrating experience, when the images don’t quite do justice to the spectacle. If you’ve ever been a bit disappointed in the outcome of your sunrise or sunset photos, […]

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    Irix Cine Lenses Receive Videomaker’s Editor’s Choice Award!

    Videomaker Editors Choice Award for Irix Cine

    Irix Cine lenses are gaining popularity around the globe. This week, we’re proud to announce that Videomaker has presented the Irix Cine lenses with its Editors’ Choice Award. Irix Cine Lenses are a good choice for novice to professional filmmakers… The award was announced in a recently published Videomaker Buyer’s Guide Article, entitled, The best […]

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    10 Macro Flower Photography Tips

    Macro Flower Photograph

    Spring has sprung, and she’s showing her colors proudly, in buds and blossoms everywhere! It’s the perfect time to get out and capture the best of Mother Nature with some macro flower photography. In honor of the Season and the opportunities it provides, we’re offering some valuable tips to help you get the most out […]

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    Irix Edge IFH-100-PRO: The Advanced 100mm Filter Holder!

    Irix Edge IFH-100 Pro

    Irix introduces the advanced square 100mm system filter holder featuring a drop-in polarizing filter Photo filters are an essential accessory for achieving creative and corrective effects in your photographs. The ability to use several different types of filters with just one comprehensive tool is a great convenience and your ticket to outstanding shots. With the […]

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    Announcing the Irix 45mm f/1.4 in Medium-Format, GFX Mount!

    Explore the magic of medium format photography with the Irix 45mm f/1.4 lens, now equipped with the native mount for Fujifilm GFX cameras! The Irix Lens brand introduces a standard 45mm wide-angle lens with a dedicated mount for Fujifilm GFX series cameras equipped with medium format sensors. Digital medium format is a nod to traditional […]

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    2020: The Year in Review from Irix USA

    Irix USA 2020 Year in Review

    2020 brought challenges for many, in a wide variety of ways. Thanks to our loyal customers and our developing team, it was a banner year for Irix. As the year draws to a close, the Irix USA Team is pleased to offer this look back at the highlights, and a promise for 2021! March, 2020: […]

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    Irix Magnetic Mount System – Clever Filming, Easy Workflow

    The Irix Magnetic Mount System now features filters especially designed for the Irix Cine Lenses. As a cinematographer, you’ve probably wondered what it’s like to experience real magic that can boost your creativity and improve your workflow. The work on a film set involves constant pressure, and every second is incredibly important. There’s the constant […]

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